The client for this logo, Effectual Intelligence, requested a logo design using the company initials, and preferred to use gray and red, as it coordinated with existing marketing materials. The success of this design is found in the implied movement of the "i" against the "e." The energy and modernity of this logo makes it the perfect match for this dynamic consulting company.

"Amy really helps move the process forward on her own. She was able to make visual in several creative ways something I was barely able to describe. She's very pragmatic, and she worked to find designs that were genuinely creative, but was perfectly willing to move from design to design in a way that fit my business needs."

Rob, Effectual Intelligence